Dr. Hubert Pun is an Associate Professor at the Ivey Business School (Western University). Hubert grew up in Hong Kong. After earning his undergraduate and master degree in engineering and working in Vancouver for a few years, he became part of an expansion team of a Venezuelan start-up company that grew the business to Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer network. He graduated from the Kelley School of Business (Indiana University) in 2010, where he completed his PhD in Operations Management and Decision Sciences. He joined the Ivey Business School in 2010 and has taught in the undergraduate, MSc, MBA, EMBA and Ph.D. programs. In the last couple of years, he was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll. His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), etc. Currently, he is serving as an Associate Editor at the International Journal of Production Research (IJPR).