Hubert Pun

潘兆铭博士任教于加拿大西安大略大学毅伟商学院管理科学系。潘博士在香港出生，于加拿大卑诗省大学获得工程系学士学位。工作数年后，受聘于委内瑞拉一企业的业务发展部门，从2003到2005年期间，全力为该公司发展于哥伦比亚、墨西哥、巴拿马和美国等地的业务。2010年，潘博士获取美国印第安纳大学运营管理和管理科学系博士学位，其后于毅伟商学院任教本科、MBA和博士课程。近年，屡获毅伟院长以及大学学生会的教学表扬奖。潘博士的研究重点包括市场推广与运营的关系、合作性供应链管理和医护运营管理。其硏究成果，获行内高度认可，并在各大重点刊物上发表，包括Manufacturing & Service Operations Management, Production and Operations Management, Decision Sciences等。此外，由2016 至今，受邀为International Journal of Production Research 副编辑。

点击查看学术履历

Research

keywords: Blockchain; Co-opetition; Counterfeiting product; Healthcare operations management; Supply chain management

Working Paper:

Chintapalli, P., Y. Li, H. Pun. Audit and compliance in supply chains with damage cost sharing under supplier's responsibility standards

Lei, Y., H. Pun, F. Odegaard. Triple uncertainties: Credence goods, deceptive counterfeits, and fake product reviews.

Pun, H., Q. Wang, X. Wang, K. Xie. Mobile coupon-clicks inside vs. outside a mall: Implications for location-based targeting.

Pun, H., J. Swaminathan , J. Chen. An investigation on the impact of counterfeiting and traceability on the secondary market

Amirnequiee, S., H. Pun, J. Naoum-Sawaya. Outsourcing decision in the presence of supplier copycatting.

Wu, C., H. Ma, H. Pun. Blockchain-enabled sustainable supplier selection: A multiple-stakeholders perspective.

Hou, P., H. Pun, J. Wang. Platform’s information sharing strategy in a supplier encroachment context with scale economies.

Published:

[35] Chen, J., H. Pun, Q. Zhang. 2022. Demand information acquisition strategy in a dual channel supply chain. Naval Research Logistics.

[34] Elahi, H., H. Pun, S. Ghamat. 2022. A capacitated supplier encroaches on a less informed buyer. OMEGA – The International Journal of Management Science.

[33] Ghamat, S., H. Pun. 2022. The impact of capacity information on lexicographical capacity allocation. European Journal of Operational Research.

[32] Ribbink, D., T. Yan, H. Pun. Revenue sharing bids of a loss-averse supplier: A multi-method investigation of a new product development contract. International Journal of Operations & Production Management.

[31] Chen, J., H. Pun, Q. Zhang. 2022. Eliminate demand information disadvantage in a supplier encroachment supply chain with information acquisition. European Journal of Operational Research.

[30] Pun, H., P. Hou. Combating copycatting from emerging market suppliers. Production and Operations Management.

[29] Kashef, R., H. Pun. Predicting “l-CrossSold” products using connected components: A clustering-based recommendation system. Electronic Commerce Research and Applications.

[28] Yuan, M.*, H. Pun, X. Guan. 2022. Information disclosure in a supply chain with copycat threat. European Journal of Operational Research.

[27] Druehl, C., G. Raz. H. Pun. 2021. Co-development versus outsourcing: Who should innovate in supply chains. IEEE Transactions on Engineering Management.

[26] Hou, P.*, H. Pun, B. Li. 2021. To collaborate or not: Product upgrading strategy in a competitive duopoly market. IEEE Transactions on Systems, Man and Cybernetics: Systems.

[25] Ovchinnikov, A., H. Pun, G. Raz. 2021. The impact of inventory risk on market prices and profits. Decision Science.

[24] Pun, H., J. Swaminathan, P. Hou. 2020. Blockchain adoption for combating deceptive counterfeits. Production and Operations Management.

[23] Ghamat, S., G. Zaric., H. Pun. 2020. Care-coordination: Gain-sharing agreements in bundled payment models. Production and Operations Management.

[22] Ghamat, S., H. Pun, G. Critchley, P. Hou. 2020. Using Intellectual Property Agreements in the Presence of Supplier and Third-party Copycatting. European Journal of Operational Research.

[21] Hou, P., Z. Zhen, H. Pun. 2020. Combating copycat in the luxury market with fighter brands. Transportation Research Part E: Logistics and Transportation Review 140 102009.

[20] Wu, C., Y. Zhang, H. Pun, C. Lin. 2020. Partner selection criteria construction in sustainable supply chains: A systematic optimization model. Expert Systems with Applications 158 113643.

[19] Pun, H., J. Chen, W. Li. 2020. Channel strategy for manufacturers in the presence of service freeriders. European Journal of Operational Research.

[18] Chen, J., H. Pun, W. Li. 2018. Using online channel to defer the launch of discount retailing store. Transportation Research Part E: Logistics and Transportation Review 120 (2018) 96-115.

[17] Chen, JY., S. Dimitrov, H. Pun. 2018. The impact of government subsidy on supply chain’s sustainability innovation. OMEGA – The International Journal of Management Science 86 (2019) 42-58.

[16] Yan, T., D. Ribbink, H. Pun. 2018. Incentivizing supplier involvement in buyer innovation: Experimental evidence of non-optimal contractual design. Journal of Operations Management 57 (2018) 36–53.

[15] Ghamat, S., H. Pun, X. Yan. 2018. Optimal outsourcing strategies when capacity is limited. Decision Science 49(5) 958-990.

[14] Ghamat, S., G. Zaric., H. Pun. 2018. Payment contracts to promote use of optional diagnostic tests in cancer treatment. Production and Operations Management 27(12) 2184-2200.

[13] Chen, S.F., H. Pun, L. Wang. 2017. A pricing-error rule on share distribution in equity joint ventures: The Bayesian approach. Managerial and Decision Economics 2017:1-13.

[12] Pun, H., G. DeYong. 2017. Competing with copycats when customers are strategic. Manufacturing & Service Operations Management 19(3):403-418.

[11] Begen, M., H. Pun, X. Yan. 2016. Supply and demand uncertainty reduction efforts and cost comparison. International Journal of Production Economics 180 125–134.

[10] Pun, H., S. Ghamat. 2016. The value of partnership under competition: When competitors may be R&D joint-venture and supply-chain partners for a critical component. International Journal of Production Economics 177 1-11.

[9] DeYong, G., H. Pun. 2015. Is dishonesty the best policy? Supplier behavior in a multi-tier supply chain. International Journal of Production Economics 170 1–13.

[8] Pun, H. 2015. The more the better? Optimal degree of supply-chain cooperation between competitors. Journal of the Operational Research Society 66(12) 2092-2101.

[7] Pun, H., H.S. Heese. 2015. A note on budget allocation for market research and advertising. International Journal of Production Economics 166 85-89.

[6] Pun, H., H.S. Heese. 2015. Controlling a supplier’s subcontracting decisions through contractual enforcement or economic incentives. International Journal of Production Research 53(1) 127-140.

[5] Pun, H. 2014. Supplier selection of a critical component when the production process can be improved, International Journal of Production Economics 154 127-135.

[4] Pun, H., H.S. Heese. 2014. Outsourcing to suppliers with unknown capabilities. European Journal of Operational Research 234(1) 108–118.

[3] Pun, H. 2013. Channel structure design for complementary products under a co-opetitive environment. Decision Sciences 44(4) 785–796.

[2] Bretthauer, K., H.S. Heese, H. Pun, E. Coe. 2011. Blocking in healthcare operations: A new heuristic and an application. Production and Operations Management 20(3) 375-391.

[1] Pun, H., H.S. Heese. 2010. The value of losing control: Competition in markets for complements. Naval Research Logistics 57(2) 188-210.

Business Cases

Blockchain

Cryptocurrency + bank (Work-in-progress)

Bitcoin mining + energy usage + climate change (Work-in-progress)

Pun, H., J. Ahn, C. Song, J. Morales. 2023. Scarcity Labs: Using non-fungible tokens to empower artists. Ivey Publishing W32006. (Scotiabank International Case Competition; Mar 2023)

Pun, H., R. Chandrasekhar. 2023. Cardinal Health: Deploying blockchain technology. Ivey Publishing W30437.

Pun, H., H. Elahi. 2021. Cailyn Isaac: Cryptocurrencies and Moving Average Strategy. Ivey Publishing 9B21E011w.

Pun, H., J. Liang, J. Chen, H. Li, R. Wang. 2020. TCLK: Blockchain-powered information platform. Ivey Publishing 9B20M159w.

Han, J., H. Pun, W. Wang, H. Wei, Z. Zhou. 2020. BYD: Blockchain-enabled green ecosystem. Ivey Publishing 9B20M144w. (Chinese: 比亚迪：区块链赋能的绿色商业生态) (Ivey Asia Case Competition with Sun Yet-Sun University; Dec 2020)

Poon, K., J. Chen, J. Liang, H. Pun, H. Li. 2020. A note on the application of blockchain in China’s games industry: Coco game currency. Ivey Publishing 9B20M071w.

Yan, N., J. Chen, H. Pun, Y. Lei. 2020. JD: E-invoice with blockchain. Ivey Publishing 9B20M047w. (Chinese: 京东：首张区块链电子化增值税专用发票)

Poon, K., J. Chen, J. Liang, H. Pun. 2020. Chow Tai Fook: Blockchain for the diamond industry. Ivey Publishing 9B20M033w. (Chinese: 周大福：区块链在钻石行业的应用)

China-based Business Cases

Li, W., J. Chen, H. Pun, J. Liang. 2023. Alibaba: Carbon reduction initiatives. Ivey Publishing W31998 and W31999.

Qin, W., H. Pun, Y. Cheng, Z. Yang, W. Ni, L. Jin, C. Wang, Y. Ma, J. Bai. 2023. Getein Biotech: Trade-offs in strategic decision making under the covid-19 pandemic. Ivey Publishing W31017 and W31018.

Li, W., J. Chen, H. Pun, J. Tian. 2022. Alibaba: Launching a direct online retail model. Ivey Publishing W28625.

Zhu, Y., J. Chen, H. Pun. 2022. Suning: Managing the challenges of expansion. Ivey Publishing W27154.

Liang, J., H. Pun, T. Wang, R. Wang. 2022. The Tencent Lexiang forum: From employee voice to continuous innovation. Ivey Publishing W26112. (Chinese: 腾讯乐享论坛：倾听员工心声，推动持续创新)

Li, W., J. Tian, J. Liang, J. Chen, H. Pun. 2022. Kuaishou: Developing a livestreaming e-commerce business. Ivey Publishing W26400. (Chinese: 快手：发展直播电商业务)

Charm, T., H. Pun. 2021. HSBC: Embracing open innovation for SMEs. Ivey Publishing W25605. (Chinese: 汇丰银行:为中小企业融入开放式创新)

Liao, Y., J. Chen, H. Pun, J. Li. 2020. Iloof: Expanding from online to offline channels. Ivey Publishing 9B20D014w. (Chinese: 小爱：线上到线下的渠道扩张)

Wu, C., H. Pun, X. Zhu. 2019. The Eastern Lotus Bank, Xiamen: Service operations management. Ivey Publishing 9B19D015w. (Chinese: 东方莲花银行厦门分行：服务运作管理)

Chen, J., H. Pun. 2018. Focus brand management: Jiangzhong hou gu (mushroom) biscuits. Ivey Publishing 9B18A011w. (Chinese: 焦点品牌管理：中国传统食疗用作江中猴姑饼干的营销策略)

Liang, J., H. Pun, J. Chen. 2017. Yangtzekiang Garment Group Company: Challenges and opportunities in transformation case. Ivey Publishing 9B18D001. (Chinese: 长江制衣集团)

Wu, C., H. Pun. 2017. Colin Co.: New product development. Ivey Publishing 9B17D024w. (Chinese: 科林公司新產品開發)

Wu, C., H. Pun, G. Zaric, D. Chen. 2015. C&D Hotel, Xiamen. Ivey Publishing 9B15D002w. (Chinese: 厦门悦华酒店)

Supply Chain

Pun, H., T. Yan, H. Elahi, L. Sisk, K. Plegue, B. LeAnnais, J. Preslar, A. Domzalski, J. Glanton, G. Smith II, H. Alwahabi. 2022. General Motors: Full-size truck seat supply chain. Ivey Publishing W28586.

Yan, T., H. Pun, M. Srock, J. Preslar, K. Plegue, J. Meldrum. 2020. General Motor: Electrification capacity constraints. Ivey Publishing 9B20D007w.

Srock, M., J. Preslar, K. Plegue, J. Meldrum, T. Yan, and H. Pun. 2017. General Motors: Supplier selection for innovation. Ivey Publishing 9B17D006w.