Hubert Pun

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Dr. Hubert Pun is the J. Allyn Taylor/Arthur H. Mingay Chair and the PhD Program Director at the Ivey Business School at Western University. He received the Western Faculty Scholar Award for his research contribution to blockchain business application. This award "recognize[s] mid-career faculty members with an international presence in their discipline who are considered all-round scholars."

Hubert grew up in Hong Kong. He earned his undergraduate and Master’s degrees in engineering in Vancouver where he then worked for a few years. He became part of an expansion team at a Venezuelan start-up company which grew into Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer networks.

Hubert completed his PhD in Operations Management and Decision Sciences at the Kelley School of Business (Indiana University) in 2010. He joined the Ivey Business School in 2010 and has taught in the HBA, MSc, MBA, EMBA and PhD programs. He was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll in 2016/2017. He also won the Research Merit Award (top 10% Ivey faculty) in 2019, 2020, 2021, 2022 and 2023. He is a top recipient of the 2023 Research Merit Award, so he is awarded one of two holders of the J. Allyn Taylor/Arthur H. Mingay Chair. His case, "General Motors: Supplier Selection for Innovation," is the runner-up top seller of the year (2022-2023) at Ivey Publishing.

His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), and other top tier journals. Currently, he is serving as a Senior Editor at Production and Operations Management (POM) and an Associate Editor at the International Journal of Production Research (IJPR).

Blockchain Policy Brief - Combating counterfeit using disruptive technology (Ivey's Lawrence National Centre for Policy and Management; Sept 2021)

Scotiabank Engineering Week Panel Blockchain 2022 (Scotia bank; Feb 2022)

The Future We See (Ivey, Jan 2023)

How Blockchain Technology is Already Shaping the Future of Business (Ivey Academy; Jan 2023)

Understanding the Basics of Blockchain: Cryptocurrency, NFTs, and Digital Disruption (Ivey Academy; Feb 2023)

Why blockchain technology may be the key for future business leaders to revolutionize their industries (Ivey Publishing; Mar 2023)

Crisis in Digital Currencies (Western University; Apr 2023)

Click here for the CV

Research

keywords: Blockchain; Co-opetition; Counterfeiting product; Healthcare operations management; Supply chain management

Working Paper:

Chintapalli, P., Y. Li, H. Pun. Audit and compliance in supply chains with damage cost sharing under supplier's responsibility standards

Lei, Y., H. Pun, F. Odegaard. Triple uncertainties: Credence goods, deceptive counterfeits, and fake product reviews.

Pun, H., J. Swaminathan , J. Chen. An investigation on the impact of counterfeiting and traceability on the secondary market

Lei, Y., H. Pun. Two-sided platform competition in the presence of tip baiting.

Pun, H., S. Ghamat. Cap-and-trade under a co-opetition setting in the presence of information asymmetry

Published:

[35] Chen, J., H. Pun, Q. Zhang. 2022. Demand information acquisition strategy in a dual channel supply chain. Naval Research Logistics.

[34] Elahi, H., H. Pun, S. Ghamat. 2022. A capacitated supplier encroaches on a less informed buyer. OMEGA – The International Journal of Management Science.

[33] Ghamat, S., H. Pun. 2022. The impact of capacity information on lexicographical capacity allocation. European Journal of Operational Research.

[32] Ribbink, D., T. Yan, H. Pun. Revenue sharing bids of a loss-averse supplier: A multi-method investigation of a new product development contract. International Journal of Operations & Production Management.

[31] Chen, J., H. Pun, Q. Zhang. 2022. Eliminate demand information disadvantage in a supplier encroachment supply chain with information acquisition. European Journal of Operational Research.

[30] Pun, H., P. Hou. Combating copycatting from emerging market suppliers. Production and Operations Management.

[29] Kashef, R., H. Pun. Predicting “l-CrossSold” products using connected components: A clustering-based recommendation system. Electronic Commerce Research and Applications.

[28] Yuan, M.*, H. Pun, X. Guan. 2022. Information disclosure in a supply chain with copycat threat. European Journal of Operational Research.

[27] Druehl, C., G. Raz. H. Pun. 2021. Co-development versus outsourcing: Who should innovate in supply chains. IEEE Transactions on Engineering Management.

[26] Hou, P.*, H. Pun, B. Li. 2021. To collaborate or not: Product upgrading strategy in a competitive duopoly market. IEEE Transactions on Systems, Man and Cybernetics: Systems.

[25] Ovchinnikov, A., H. Pun, G. Raz. 2021. The impact of inventory risk on market prices and profits. Decision Science.

[24] Pun, H., J. Swaminathan, P. Hou. 2020. Blockchain adoption for combating deceptive counterfeits. Production and Operations Management.

[23] Ghamat, S., G. Zaric., H. Pun. 2020. Care-coordination: Gain-sharing agreements in bundled payment models. Production and Operations Management.

[22] Ghamat, S., H. Pun, G. Critchley, P. Hou. 2020. Using Intellectual Property Agreements in the Presence of Supplier and Third-party Copycatting. European Journal of Operational Research.

[21] Hou, P., Z. Zhen, H. Pun. 2020. Combating copycat in the luxury market with fighter brands. Transportation Research Part E: Logistics and Transportation Review 140 102009.

[20] Wu, C., Y. Zhang, H. Pun, C. Lin. 2020. Partner selection criteria construction in sustainable supply chains: A systematic optimization model. Expert Systems with Applications 158 113643.

[19] Pun, H., J. Chen, W. Li. 2020. Channel strategy for manufacturers in the presence of service freeriders. European Journal of Operational Research.

[18] Chen, J., H. Pun, W. Li. 2018. Using online channel to defer the launch of discount retailing store. Transportation Research Part E: Logistics and Transportation Review 120 (2018) 96-115.

[17] Chen, JY., S. Dimitrov, H. Pun. 2018. The impact of government subsidy on supply chain’s sustainability innovation. OMEGA – The International Journal of Management Science 86 (2019) 42-58.

[16] Yan, T., D. Ribbink, H. Pun. 2018. Incentivizing supplier involvement in buyer innovation: Experimental evidence of non-optimal contractual design. Journal of Operations Management 57 (2018) 36–53.

[15] Ghamat, S., H. Pun, X. Yan. 2018. Optimal outsourcing strategies when capacity is limited. Decision Science 49(5) 958-990.

[14] Ghamat, S., G. Zaric., H. Pun. 2018. Payment contracts to promote use of optional diagnostic tests in cancer treatment. Production and Operations Management 27(12) 2184-2200.

[13] Chen, S.F., H. Pun, L. Wang. 2017. A pricing-error rule on share distribution in equity joint ventures: The Bayesian approach. Managerial and Decision Economics 2017:1-13.

[12] Pun, H., G. DeYong. 2017. Competing with copycats when customers are strategic. Manufacturing & Service Operations Management 19(3):403-418.

[11] Begen, M., H. Pun, X. Yan. 2016. Supply and demand uncertainty reduction efforts and cost comparison. International Journal of Production Economics 180 125–134.

[10] Pun, H., S. Ghamat. 2016. The value of partnership under competition: When competitors may be R&D joint-venture and supply-chain partners for a critical component. International Journal of Production Economics 177 1-11.

[9] DeYong, G., H. Pun. 2015. Is dishonesty the best policy? Supplier behavior in a multi-tier supply chain. International Journal of Production Economics 170 1–13.

[8] Pun, H. 2015. The more the better? Optimal degree of supply-chain cooperation between competitors. Journal of the Operational Research Society 66(12) 2092-2101.

[7] Pun, H., H.S. Heese. 2015. A note on budget allocation for market research and advertising. International Journal of Production Economics 166 85-89.

[6] Pun, H., H.S. Heese. 2015. Controlling a supplier’s subcontracting decisions through contractual enforcement or economic incentives. International Journal of Production Research 53(1) 127-140.

[5] Pun, H. 2014. Supplier selection of a critical component when the production process can be improved, International Journal of Production Economics 154 127-135.

[4] Pun, H., H.S. Heese. 2014. Outsourcing to suppliers with unknown capabilities. European Journal of Operational Research 234(1) 108–118.

[3] Pun, H. 2013. Channel structure design for complementary products under a co-opetitive environment. Decision Sciences 44(4) 785–796.

[2] Bretthauer, K., H.S. Heese, H. Pun, E. Coe. 2011. Blocking in healthcare operations: A new heuristic and an application. Production and Operations Management 20(3) 375-391.

[1] Pun, H., H.S. Heese. 2010. The value of losing control: Competition in markets for complements. Naval Research Logistics 57(2) 188-210.

Business Cases

Blockchain

Cryptocurrency + bank (Work-in-progress)

Bitcoin mining + energy usage + climate change (Work-in-progress)

Pun, H., J. Ahn, C. Song, J. Morales. 2023. Scarcity Labs: Using non-fungible tokens to empower artists. Ivey Publishing W32006. (Scotiabank International Case Competition; Mar 2023)

Pun, H., R. Chandrasekhar. 2023. Cardinal Health: Deploying blockchain technology. Ivey Publishing W30437.

Pun, H., H. Elahi. 2021. Cailyn Isaac: Cryptocurrencies and Moving Average Strategy. Ivey Publishing 9B21E011w.

Pun, H., J. Liang, J. Chen, H. Li, R. Wang. 2020. TCLK: Blockchain-powered information platform. Ivey Publishing 9B20M159w.

Han, J., H. Pun, W. Wang, H. Wei, Z. Zhou. 2020. BYD: Blockchain-enabled green ecosystem. Ivey Publishing 9B20M144w. (Chinese: 比亚迪：区块链赋能的绿色商业生态) (Ivey Asia Case Competition with Sun Yet-Sun University; Dec 2020)

Poon, K., J. Chen, J. Liang, H. Pun, H. Li. 2020. A note on the application of blockchain in China’s games industry: Coco game currency. Ivey Publishing 9B20M071w.

Yan, N., J. Chen, H. Pun, Y. Lei. 2020. JD: E-invoice with blockchain. Ivey Publishing 9B20M047w. (Chinese: 京东：首张区块链电子化增值税专用发票)

Poon, K., J. Chen, J. Liang, H. Pun. 2020. Chow Tai Fook: Blockchain for the diamond industry. Ivey Publishing 9B20M033w. (Chinese: 周大福：区块链在钻石行业的应用)

China-based Business Cases

Li, W., J. Chen, H. Pun, J. Liang. 2023. Alibaba: Carbon reduction initiatives. Ivey Publishing W31998 and W31999.

Qin, W., H. Pun, Y. Cheng, Z. Yang, W. Ni, L. Jin, C. Wang, Y. Ma, J. Bai. 2023. Getein Biotech: Trade-offs in strategic decision making under the covid-19 pandemic. Ivey Publishing W31017 and W31018.

Li, W., J. Chen, H. Pun, J. Tian. 2022. Alibaba: Launching a direct online retail model. Ivey Publishing W28625.

Zhu, Y., J. Chen, H. Pun. 2022. Suning: Managing the challenges of expansion. Ivey Publishing W27154.

Liang, J., H. Pun, T. Wang, R. Wang. 2022. The Tencent Lexiang forum: From employee voice to continuous innovation. Ivey Publishing W26112. (Chinese: 腾讯乐享论坛：倾听员工心声，推动持续创新)

Li, W., J. Tian, J. Liang, J. Chen, H. Pun. 2022. Kuaishou: Developing a livestreaming e-commerce business. Ivey Publishing W26400. (Chinese: 快手：发展直播电商业务)

Charm, T., H. Pun. 2021. HSBC: Embracing open innovation for SMEs. Ivey Publishing W25605. (Chinese: 汇丰银行:为中小企业融入开放式创新)

Liao, Y., J. Chen, H. Pun, J. Li. 2020. Iloof: Expanding from online to offline channels. Ivey Publishing 9B20D014w. (Chinese: 小爱：线上到线下的渠道扩张)

Wu, C., H. Pun, X. Zhu. 2019. The Eastern Lotus Bank, Xiamen: Service operations management. Ivey Publishing 9B19D015w. (Chinese: 东方莲花银行厦门分行：服务运作管理)

Chen, J., H. Pun. 2018. Focus brand management: Jiangzhong hou gu (mushroom) biscuits. Ivey Publishing 9B18A011w. (Chinese: 焦点品牌管理：中国传统食疗用作江中猴姑饼干的营销策略)

Liang, J., H. Pun, J. Chen. 2017. Yangtzekiang Garment Group Company: Challenges and opportunities in transformation case. Ivey Publishing 9B18D001. (Chinese: 长江制衣集团)

Wu, C., H. Pun. 2017. Colin Co.: New product development. Ivey Publishing 9B17D024w. (Chinese: 科林公司新產品開發)

Wu, C., H. Pun, G. Zaric, D. Chen. 2015. C&D Hotel, Xiamen. Ivey Publishing 9B15D002w. (Chinese: 厦门悦华酒店)

Supply Chain

Pun, H., T. Yan, H. Elahi, L. Sisk, K. Plegue, B. LeAnnais, J. Preslar, A. Domzalski, J. Glanton, G. Smith II, H. Alwahabi. 2022. General Motors: Full-size truck seat supply chain. Ivey Publishing W28586.

Yan, T., H. Pun, M. Srock, J. Preslar, K. Plegue, J. Meldrum. 2020. General Motor: Electrification capacity constraints. Ivey Publishing 9B20D007w.

Srock, M., J. Preslar, K. Plegue, J. Meldrum, T. Yan, and H. Pun. 2017. General Motors: Supplier selection for innovation. Ivey Publishing 9B17D006w.